Those squares of white and black pixels, called Product Data Matrix codes, are showing up increasingly nowadays. Data Matrix coding (also called 2D Matrix codes) is a new level of automated identification technology that encodes wording or raw data into black and white modules or "cells" inside a square (or sometimes oblong) pattern. Its acceptance is gaining mainly due to the capability to save large amounts of information into its very small dimensions. As a matter of fact, the technology provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limits of classic bar codes.
Applications for Data Matrix codes are fairly unlimited in merchandise marking as well as marketing. Merchandise marking programs are currently being used in industries producing smaller items, like consumer electronics, along with industries which experience a large amount of counterfeiting, such as aerospace parts and equipment. However, the capability to encode additional details for quality controls and tracking may well be of benefit to nearly any products such as food and drink, industrial equipment, consumer items and medical/pharmaceuticals. Together with the right product label partner, such as Drake Labels, you can quickly swap out existing bar codes and expand product traceability using a number of label sizes and materials such as paper, polyester, Lexan, foil and metal.
Marketing programs, which are probably the most well known at present, are being used to link printed materials (product promotions, box and point of purchase labels, and print ads) to specific websites devised to offer additional details or calls to action. All the potential customer needs is a smartphone which includes a QR code reader and the expanded interaction with the manufacturer can start. It may be as basic as a Data Matrix code in a periodical ad, or additional merchandise facts or special offer presented by a code on a store display. The responses are tracked more accurately when compared to printed hyperlinks, namely as the risk of human entry error is bypassed.
Drake Labels is a leading, experienced custom label and product identification tag supplier that has been doing business since 1966. The organization focuses on smaller and medium quantity orders and offers Data Matrix marking for a number of product and marketing applications and businesses such as consumer electronics and aerospace parts and equipment. To learn more in regards to the benefits of incorporating Data Matrix codes into your product marking and marketing, e-mail them directly at quotes@drake.com, or visit the company's webpage.
New Data Matrix Code Technology Has Solid Promotional Possibilities In Addition To Product Identification And Tracking Programs.
Using Data Matrix codes for product marking labels and marketing promotions is easier than you think and can help you grow your business, especially when you choose an experienced label manufacturer.
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