There is an increasing problem with SEO because so many poor quality professionals are in this sector. There exist no real SEO skills and they can never exist due to search engine changes with time. This is a serious problem as these, so named, consultants can purchase a white label pack of SEO consultant software solutions. They then brand pricey reports to their image and, in just thirty minutes, they look like they are a recognised SEO advisor.
This is not SEO. SEO is merely only a filter of the appropriate words you would normally use to express yourself in marketing terms on the internet. All the incoming links originate from webpages also using such words, then carry weight and significance for your pages and websites. Your site is then properly designed with due regard for the balance and priority for your business needs. If theme and purpose are advertised across the net then this is merely part of the marketing activity you take on only it happens to occur on the web and is named SEO.
Your on-site or on-page website words must relate to your industry or services you offer. Indeed, this appears so basic but take a look at just how many sites don't do this straightforward thing. You must make sure that you give due regard to keyword search volumes whilst managing this with your client understanding and your knowledge of your customer purchase intent key phrases. The key phrases might be easy, or they may be complex, however they ought to match up your knowledge of your industry sector. Any good SEO consultant in Milton Keynes might expand upon these purchase, or contact intent, key phrases and also the website business owner is the individual who makes the final choice. Would any entrepreneur want it any other way when the online world is a market gamble of odds and prospective customers?
When white label SEO is so widely used and oversold you discover that individuals in business begin to have a mistrust of software automated, pricey and half hour generated SEO. If the real SEO advisor is not cautious then they get sucked into reacting against this trend and move towards black hat SEO snake oil. The legitimate advisor could drop their standards by presenting hard hitting and unsubtle sites simply as promotion. That's SEO sites without any real goal of visitor conversion or imparting any content value.
I have been guilty of this myself. The overall impact it leaves is one of web visitor 'hate of spam' where no value could be located on the high ranking site. I'm now reformed and don't go near black hat SEO. I now go with the premise that the visitor has already given something to you, their energy. The implicit contract is to provide something of worth in return for their time.
I also believe that it is right and appropriate for any real SEO advisor to 'play with the SEO envelope' to find out what is best in terms of performance. It just doesn't have to be around an empty value site to do this - it's much better, and perhaps more sales converting, to possess a more genuine website.
If the overall impression is bad then you end up with the same doubting, empty pocket, small business clients and you start to believe that this is the only approach to do SEO.
We all set out our own stall and pin our colours to the SEO flag, whilst we will even rise or fall in Google business because of it.
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